I Provide

UX Research

Consulting Services
Customer needs
Personas
Ecosystem
Personas
Customer needs
Ecosystem

Lisa Hanson, phd

About ME

Lisa's profile picture

insights are not sound bites

Insights are understanding

I have been a researcher for more than 20 years, working across cloud computing, SaaS, e-commerce, medical and consumer products. I architect research through design, execution and analysis to find answers to your most pressing business questions. My work is grounded in a diverse set of research methods to help you understand your customers, their needs and goals. Striking the right balance between qualitative and quantitative research, I have the experience to identify and quantify your most important customer insights. 

Lisa Hanson, phd

About ME

insights are not sound bites

Insights are understanding

I have been a researcher for more than 20 years, working across cloud computing, SaaS, e-commerce, medical and consumer products. I architect research through design, execution and analysis to find answers to your most pressing business questions. My work is anchored in deep understanding of customers, their needs and goals. Striking the right balance between qualitative and quantitative research, I will identify and quantify your most important customer insights. 

what i offer

services

what I offer

Services

Qualitative Research

qualitative research

Reveal meaning, motivations,
and context.
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Quantitative Research

Quantitative Research

Quantify patterns, trends,
and impact.
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Workshops

Workshops

Discover insights or level up
your research skills.
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SEE My

Case Studies

See My

case studies

Below the surface

Metadata

The root system
of business information​
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Beyond Clutter

Monetizing Ads

The distance between selling
stuff and running a business
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Picking Carefully

Search Metrics

From obvious to actionable
metrics of success
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Read My

Blog Posts